Chetana’s Institute of Management and Research

Chetana’s Institute of Management and Research(CIMR), the dream of our Founder President Late Shri. Madhukarrao D. Chaudhari took a concrete shape in 1996.The multi-cultural outlook at CIMR ensures a stimulating learning environment for the students. Strong emphasis is placed on student participation in various co-curricular activities that help students discover their latent talents.  Chetana’s, true to the name, keeps their mind and heart

Located in the heart of the commercial capital of India, CIMR offers a unique opportunity for students to realize their full potential. CIMR is conveniently located in proximity to airport and railway station.  Medical facilities, post office, banks and other amenities are available within a radius of 1 km. Lodging / PG/hostel services are easily available around the campus as the Institute has been attracting students from across India in the last three decades and more. Proximity to BKC (Second Financial Hub of Mumbai), Entertainment centers and Malls keep students connected to Industry and business. The Institute is designed to facilitate the differently- able learners.

Course Programmes:

The programmes are conducted in Four Semesters, spread over a period of two years. Classes are held for six days a week. First-year covers the foundation courses, which are compulsory and are common for PGDM, PGDM Marketing, PGDM- Retail and across all specializations. After the first year, it is mandatory for the students to undertake summer internship for a period of 8-10 weeks in a commercial/social organisation which is facilitated by the Institute. In the second semester, the Institute facilitates for ‘Off – Summer Projects’.
The institute offers specialization in the areas of Marketing, Finance, HR, Systems and Operations. It’s curriculum ensures the adaptability required to meet VUCA environment. The curriculum exposes the students to real life situations & sharpens their thinking to generate innovative ideas & solutions and view their discussions/ decisions in the light of various constraints.
Specialised Marketing subjects apart from other important, relevant & contemporary subjects are offered to all the students. A cross-sect-oral perspective is provided at the very beginning, so as to facilitate clarity on their choice of super-specialization during the programme itself. Hence, no separate specialization is offered to these students.
Specialised Retail subjects apart from other important, relevant & contemporary subjects are offered to all the students. It provides a comprehensive view of the dynamics of the retail sector and equips the students with the necessary sector-specific skill sets to effectively meet the growing demands of the retail sector. Hence, no separate specialization is offered to these students.
Eligibility Criteria for Admission
In order to secure admission to the two-year full time course, the candidate should fulfill the following eligibility criteria:
 Passed with minimum of 50% marks in aggregate (Aggregate marks means the grand total of marks obtained by the candidate in subjects based on which the class declaration is made in the particular University from which the candidate is passing the qualifying examination. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree.) or equivalent CGPA in any Bachelor’s Degree awarded by any of the Universities incorporated by an ACT of the Central or State Legislature in India or other educational institutions established by an act of Parliament or declared to be Deemed as a University under Section 3 of the UGC Act, 1956 of minimum three years
duration in any discipline recognized by Association of Indian Universities (10+2+3) or possess an equivalent qualifications recognized by the Ministry of HRD, Government of India.


 Candidates appearing for the Final Year Examination of any Bachelor’s Degree of minimum three years duration can also apply subject to fulfillment of eligibility criteria of admission.


 Appearing/Appeared and secured non-zero positive score or marks or equivalent score in anyone of the equivalent examination viz.: CET-MAH- MBA / MMS (conducted by DTE, Maharashtra State), CAT (conducted by IIMs), MAT (conducted by AIMA), XAT (conducted by XLRI), ATMA (conducted by AIMS), CMAT (conducted by AICTE, New
Delhi) for the Academic Year 2017-2018.
 If the candidate has failed and applied for revaluation of the result, in such cases the admission to such candidate will be on provisional basis subject to the condition that he/she will pass the examination with the required percentage of marks on or before 10th August, 2017. Undertaking from such candidates shall be taken for forfeiting the right of admission and fees paid in case of not securing required percentage of marks in qualifying examination.
In case, the candidate fails to produce the results of the final year examination on or before 10th August, 2017, then admission offered to such candidate automatically gets cancelled and the fees (tuition, development and other fees) paid by the candidate for the academic year 2017-2018 stands forfeited.
 Group Discussion (GD) and Personal Interview (PI) conducted by the Institute.
 Candidates should be of an Indian Nationality / Origin.